Best Digital PR Agencies

Finding the best digital PR agency can be challenging. According to IBISWorld , 7,793 digital advertising agencies were registered in the UK alone as of 2023, an increase of 6.4% from 2022, and these figures could be even higher going into 2025. Clearly there are a lot of agencies for you to choose from, which is why selecting the right one can prove so difficult.

With more and more companies entering the fray each year, its easy to get lost in the hunt for a reliable, trustworthy, and dependable digital PR agency that will actually get you the results you need.

With this in mind, this guide on the top digital PR firms outlines some of the best online PR agencies around, details about their digital PR services, what makes them stand out from their competitors, and why you should consider hiring them. This will help save you time in narrowing down your selection process and get you the best digital PR agency to meet your unique needs.

The Top 10 Best Digital PR Agencies For 2025

1. Reboot Online

Reboot Online is a search marketing agency that proudly uses high-impact strategies to drive results and boost clients online visibility worldwide.

As one of the top digital PR agencies around, Reboots team of digital marketing specialists put businesses under the microscope to create bespoke, search-led strategies and offer innovative solutions that skyrocket them up the SERPs.

All their digital PR activity is driven by data using the expertise of an in-house team. This consists of qualified, experienced data scientists working as part of a dedicated data marketing strategy something that not many other agencies can boast.

The best digital PR services are robustly trialled, tested, and analysed before being implemented on client sites, and Reboot takes this to a whole new level; they experiment so you dont have to. This allows them to identify unique ranking opportunities and strategies for your business that other agencies might miss, and long before your competitors are leveraging them.

Some of Reboots notable awards to date include:

2024 European Search Award Winners
UK Company Culture Award Winners for two years running (2023 and 2024)
2023 Global Content Award Winners
2022 The Drum Marketing Award Winners

As an award-winning digital PR company, Reboot is proud to build long-term partnerships with clients, helping them to grow and develop as the go-to name in their industry.

Brands, such as Showers to You, Clear It Waste, Psychic World, and Rant Casino continue to put their faith in them year after year, highlighting the long-term commitment they have to ensuring their clients succeed.

Reboots range of case studies shows that they can achieve success across a multitude of industries and sectors, including technology, travel, healthcare, gambling, sport, lifestyle, and more. They have also had multiple successes across different countries using the expertise of in-house digital PR specialists in French, Italian, and German indicating the flexible and adaptable nature of their work.

They also operate on a variety of scales, from helping the small guys take on the big dogs to enabling industry leaders to cement their place at the top of the SERPs.

Whether its advanced digital PR, a hyper-relevancy link-building campaign, a bespoke paid media approach, or a focused SEO strategy to maximise the sales that youre after, Reboot has something to offer every business regardless of size, budget, or industry. They even provide a digital growth consultancy service to help solve some of your most challenging digital marketing challenges and maximise your ROI.

Contact them for more information and see how Reboot can help grow your company.

2. The Digital PR Agency

The Digital PR Agency focuses on earning organic and authoritative links for your site that help support your SEO efforts and improve your online visibility.

The top digital PR agencies offer a range of digital PR services to maximise the variety and scale of links that they can earn clients, and this agency does exactly that. Benefit from data-driven digital PR or more reactive campaigns (or perhaps both!) to drive the most visibility for your brand.

Unlike other link-building methods, Digital PR prides itself on a completely white hat approach that sits within Googles guidelines. From viral campaigns to data-driven marketing, The Digital PR Agencys approach is completely bespoke and fit for purpose not matter your needs, goals, and expectations.

Meticulous research goes into every press release they send out, allowing you to put your expert opinion forward and highlight your authority within your industry. This further enhances your sites experience, expertise, authority, and trust (E-E-A-T) signals, allowing you to rise through the search engine rankings and position yourself as the go-to organisation in your field.

The Digital PR Agency offers a range of digital PR packages depending on your budget, goals, and ambitions for your brand.

Having worked with over 200 brands and securing more than 100,000 links across 9,000 websites, The Digital PR Agency is ideally placed to elevate your digital PR efforts and take your company to new heights.

The best digital PR agency will execute impactful campaigns across multiple industries and The Digital PR Agency is no exception, with success stories in the following sectors: adult, iGaming , beauty travel , and ecommerce (to name but a few).

They have also worked with some of the biggest names in the world of digital PR, including:

OnBuy.com
Just Eat
Clear It Waste
Mattress Online
Aura Print
SeatPick
Live Football Tickets
Bonus Finder

Having also won multiple titles such as The 2023 UK Company Culture Award, The 2023 Global Content Award, and The 2022 Drum Awards for Marketing, this further cements their position as one of the best PR agencies around.

What makes this top digital PR firm shine above many others is that it strips back all the fluff. No sales pitches, contracts, or shiny decks; just high-quality links you can trust.

Still not convinced? Then, contact The Digital PR Agency to arrange a meeting and discuss how they can help transform your SEO efforts.

3. Digital PR Company

As another one of the top digital PR agencies around, The Digital PR Company prides itself on getting its clients featured in some of the most prestigious online publications and earning links that have a serious impact on SEO performance.

Having worked with some of the biggest brands including Just Eat, Viator, OnBuy.com, and Mattress Online, The Digital PR Company has perfected an approach to digital PR that allows them to launch campaigns at speeds rarely witnessed in the industry.

As one of the top digital PR companies around, they offer a range of digital PR services tailored to your specific brand, such as newsjacking and reactive PRs, data-driven campaigns, and thought leadership pieces.

Their team of digital PR specialists are on hand with the primary focus of earning you the very best links, widening your coverage, and getting eyes on your brand.

Here are some example case studies highlighting just some of their successes:

The Digital PR Company is one of the best digital PR agencies you can hire. Contact them today to see how you can gain authoritative backlinks fast and help boost your companys online visibility.

4. Siege Media

Siege Media is a digital PR agency that can help drive organic growth with a mixture of SEO, content marketing and digital PR strategies. With a proven track record and a customer-driven approach, they promise to get you the traffic, links, and rankings that will drive exponential growth for your business.

Having worked with many brands across Fintech, ecommerce, and SaaS, Siege Media has helped great companies reach new heights and become household names, including Chime, Airbnb, and Norton.

What makes Siege Media one of the best digital PR firms is that they rip through search data to find the most lucrative ranking opportunities for your business and create content that only your competitors can dream of.

As a result, their SEO services generate more than $148 million a year in client traffic value.

Siege Media have a range of case studies that help exemplify their success as well as a selection of blog articles offering real-world insights into the world of SEO, content marketing, and digital PR.

5. Loopex Digital

Loopex Digital guarantees to boost your Google rankings and drive business growth within your organisation. If youre worried about struggling website traffic numbers and a limp conversion rate, then they have you covered.

Offering a range of digital PR services and link-building solutions, Loopex Digitals approach enables you to maximise your websites authority and earn links from authoritative sites that will really make a difference.

As a top digital PR agency, they offer various services such as blogger outreach, niche edits, link insertion, and guest posting that help Google view your website as a valuable resource when it comes to dealing with customer queries.

With Loopex Digital, you can be assured of a rigorous link-building process that includes:

Link audits
A clear definition of your goals and expectations
A fully-customised strategy that is tailored to your needs
A focused approach to prospecting and outreach
Detailed reporting and feedback

With a team of 25+ SEO experts ready to engage in a variety of content marketing, digital PR, and link-building, their team is on hand to deal with your digital PR needs whether big, small, simple, or complex.

6. Digital Loft

Digital Loft is another digital PR firm that helps ambitious brands make their digital PR investments go further. Their number one goal is to make their clients brands more visible online, whether that is through greater search engine optimisation or broader press coverage.

Their joined-up approach to achieving success lies in connecting the dots between SEO, content marketing, and digital PR.

With an established portfolio that includes Money.co.uk, Millets, ADT, and Bill Plant Driving School amongst others, Digital Loft is well-versed in what makes a successful digital PR campaign and how to subsequently boost your online visibility.

Check out the range of case studies on offer, including how they secured 100 linked pieces of press coverage for JD Group during Black Friday.

They have also received notable award nominations (and wins) including:

The UK Content Awards
European Content Awards
UK Agency Awards
UK Search Awards
Northern Digital Awards (to name but a few)

All of their links and coverage are 100% earned and never paid for, showing they know what they are doing and why they can proudly call themselves one of the best digital PR agencies.

7. Rise At Seven

Rise at Seven is an award-winning digital PR agency focused on driving and capturing search demand.

Having worked alongside major brands, such as B&Q, Monzo, Pretty Little Thing, and Go Compare, they are well-versed in what makes a successful digital PR campaign and how to deliver the best digital PR services on the planet.

As a global team of search, creative, and data marketers, Rise at Seven offers a range of services for your brand including:

Digital strategy
Branding and digital PR campaigns
Reactive marketing

With 79 global awards in the cabinet to date, such as The Drum Awards (Search and Digital Industries), the 2021 European Content Awards, and the 2021 UK Search Awards, this is a PR firm that is certainly taking the digital PR world by storm.

Their work speaks for itself and highlights a selection of success stories around various creative campaigns, reactive PRs, and newsjacking case studies.

8. Go Fish Digital

If youre after an award-winning digital PR agency that can elevate your business from great to extraordinary, then Go Fish Digital may be exactly what youre looking for.

With over 15 years of experience, they have worked with hundreds of small and medium-sized companies across various industries and sectors, including Geico, Marriott, and The New York Times.

Their expertise spans multiple areas, with a particular focus on digital PR, online reputation management, and content marketing to help (re)invigorate your brand and boost your online visibility.

This level of success has been recognised at the highest level, having won many of the industry's top awards and named the most-awarded digital agency in the U.S. by the Global Search Awards four times in its history.

This is supported by a range of case studies documenting the various successes of their campaigns, including the impact on organic revenue, ROI, and CTRs.

As a top digital PR agency, Go Fish prides itself on having a diverse team of intellectual marketers who are on hand to solve any problem thrown at them and get the results needed for their clients.

9. JBH

JBH is a digital PR agency that specialises in consumer brands and delivering results with a performance mindset.

They are proud to work with many national and international brands, including:

MoneySuperMarket
Gousto
Betway

As a fast-growing team in the UK, JBH has built a reputation for delivering some of the best digital PR services across the industry. This has been achieved through a blend of SEO strategy, on-page performance, and digital PR campaigns that consistently generate results with a measurable impact.

Recent accolades include reaching the finals of the UK Digital PR Awards and European Search Awards in 2024. They were also worthy winners in the 2023 Ecommerce Awards and the Prolific North Champions the same year.

JBH offers a range of digital PR services, including data-led digital PR campaigns and proactive PRs all supported with a rigorous SEO and performance strategy.

Whether your goals are to increase your online visibility, earn links to your site, or boost brand awareness, JBH is on hand to meet your needs and deliver the results you crave.

And they have the evidence to back it up with a selection of case studies and examples of the work they do. With a strong focus on leveraging creativity alongside strong and relevant SEO backlink acquisition, its easy to see why JBH is one of the best digital PR agencies on the market.

10. Impression Digital

Impression Digital is a multi, award-winning PR agency passionate about uncovering new marketing opportunities for the most ambitious brands. As one of the best digital PR agencies around, they seek to push boundaries and drive meaningful impact for their clients the world over.

As winner of the Digital Agency of the Year Award in 2024, Impression Digital is used to working with some of the biggest names and household brands, including Cancer Research UK, Specsavers, and Topps Tiles (amongst others).

Their innovative digital PR campaigns aim to grow your business sustainably and unlock a world of possibilities for development through various strategies, including digital marketing, reactive PRs, newsjacking, and more.

Impression Digital has a team of creative thinkers and doers who are hungry for success. Having this group of open-minded, courageous marketers is just one key ingredient that allows them to meet your digital PR goals.

Their range of work positions them as one of the leading digital PR agencies in the country and worthy of being in this top 10.

What Makes The Best Digital PR Agency?

Creating the best digital PR agency does not happen overnight.

Its like a chef perfecting a recipe taking all of the ingredients and doing something remarkable with them.

The following criteria are by no means a complete list, but more of a flavour of what makes the best digital PR agency and what you should be looking out for when deciding the right PR company for you.

Case studies

As with most success stories, the proof is in the pudding.

If youre looking for results for your business, then youll want to see how the agency has achieved this with other clients.

Having a proven track record is a key indicator of a successful digital PR agency.

The best ones will have a history of delivering impactful campaigns that resonate with audiences across multiple sectors and industries.

Expertise

It goes without saying the more experienced a company is, the greater your chances of success (if you choose to hire their digital PR services).

Have a look at the companys background, the team behind their wins, and their previous campaigns to see how this might benefit your company going forward.

Communication

This is hard to judge just by looking at a website, but youll get a feel for how good their communication is once you reach out.

The best digital PR agencies will convey information efficiently, clearly, and concisely across all stages of communication, from initial proposals to regular progress updates on the status of your campaigns.

Creative

Working in the creative industry, you should expect the best PR agencies to have a degree of flair, ingenuity, and thinking outside the box to stimulate results.

Top digital PR firms are not afraid to take risks, make mistakes, and learn from them to improve in future campaigns. They will adapt to new ideas and show tenacity when times are tough to still generate successful outcomes.

Understand your business

A good digital PR agency will listen to your goals, aims, and objectives and strive to meet them. But the best ones will take it one step further by analysing your existing performance, competitors, and target audience to create a tailored strategy that not only meets your ambitions but exceeds them.

Top Tips: How to Choose The Best Digital PR Agency

When choosing the best digital PR agency, there are several factors to consider before making the plunge and signing on the dotted line.

Below are a few prompt questions that can help you decide the best online PR firm for you, your company, and your goals:

Level of experience - Does the agency have the level of experience you need and understand the nuances of your industry? Have they worked with similar companies before and have a proven track record of success?
Track record - Have they managed to achieve success with multiple companies across different sectors over time?
Case studies - Does the agency have examples they can show you of their success stories? Are these grounded in data and measurable impacts (rather than anecdotal evidence)?
Results - How does the online PR company measure success? What sort of data-driven methods do they use to drive their campaigns?
Budget - What are their different pricing strategies and what do you get for your money? Do they offer different tiered products and services depending on the extent/scope of the work that needs doing?
Communication - How easy is it to reach out and contact the agency? Are they transparent with their communication? Is information communicated in a clear, concise, and unambiguous manner?
Values - Do the online PR agencys values align with yours? What is their work culture like and can you see yourselves working with them?

One of the biggest issues faced by companies when choosing the best online PR agency for them is that there are often many firms out there promising the same thing and it can often be tough to separate the wheat from the chaff.

By considering your responses to the above questions, this may help to narrow down the selection process and help choose the best digital PR agency for you.

Digital PR FAQs

What is Digital PR?

Digital PR (DPR) is a strategy that helps drive growth across online channels, specifically organic search, to increase a companys brand awareness and online visibility. The strategy focuses mainly on earning backlinks from high-authority websites and publications which can drive SEO growth for the website receiving those links.

Why Digital PR is Important

Digital PR is important for many reasons, including:

Improving brand awareness and building its reputation as an authoritative, trusted company within a given industry.
Increasing a companys online visibility, ranking higher in search results, and driving more traffic to its website. In turn, this should enhance conversion rates, sales, and revenue.
Boosting customer engagement and building brand loyalty.
Providing a competitive advantage over other companies and staying ahead of the curve.
Earning backlinks from high-authority websites, further boosting its online rankings.

How To Do Digital PR

When it comes to digital PR, there are some things you can do to increase your chances of success and make sure your campaigns do as well as they can:

Identify your target audience - understand who your target market is, who is interested in your brand, and what their interests/pain points are.
Set clear goals your KPIs will help track the progress of your digital PR activities and measure the relative success at the end of the campaign(s). Digital PR KPIs tend to focus on the quality and quantity of backlinks earned.
Build relationships particularly with influential people, journalists and thought-leaders in your field to help grow your authority and reputation within the industry.
Brainstorm - content ideation is an important way to come up with the strongest and best ideas for your digital PR campaigns.
Target keywords - think about what keywords you want to rank for and how your rankings for these keywords change over time as a result of your digital PR efforts. Factor your keywords into your digital PR efforts by aligning the pages you target and anchor texts you use in your press releases.
Consider outsourcing - if you are low on time and expertise, then you may want to think about outsourcing all (or part) of your digital PR to a freelancer or agency. This way you will benefit from their extensive expertise and experience while freeing up time to focus on other areas of your business.

What is a Digital PR Agency?

A digital PR agency is a company that specialises in improving a companys online presence and visibility by running and delivering successful digital PR campaigns.

They normally achieve this using a variety of tactics, such as creating and sending out press releases, building relationships with journalists for outreach purposes, and organising online reviews, surveys, and data collection to earn backlinks from high authority websites in your space.