Best PPC Agencies 2025

With more than 17,000 advertising agencies estimated in the UK, it's little wonder that some businesses struggle to narrow down the selection and find the best PPC management company for them. This guide will save you the time, effort, and hassle of sifting through endless pages of search results to find the best PPC agency that is right for you and your brand. But first, we need to define what the best PPC agencies have in common, what makes them stand out from their competitors, and how to distinguish a great PPC company from a good one.

What Makes The Best PPC Agency?

When talking about the best PPC agencies, you're going to be on the lookout for something a little bit special; something that makes them shine above all others.

Here are some examples of things you should expect to see from a top PPC firm when scouring the market:

Data

The best PPC marketing companies will adopt a data-led approach to everything that they do. From understanding consumer behaviour trends to measuring the success of campaigns, data should permeate through their entire business model and be used to inform decision-making.

Transparency

The right PPC agency should be clear, open, and honest about how they conduct their work, what your money will be spent on, and the impact this should have on results. They should also have a clear reporting structure in place for how they will keep you updated on the progress of PPC campaigns and report their findings.

Reputation

Great PPC companies aren't just born overnight. It takes time for them to become established in their field, earn trust, and build a reputation with their clients. The best pay-per-click management companies will have a proven track record of success, backed up with case studies and evidence in the form of client testimonials and reviews.

Pricing

At the end of the day, it's all about value for money and ROI - what are you getting for your buck and will it generate the results you desire? But, an affordable PPC agency does not necessarily equate to a successful one. They may well be cheaper for a reason, so it's worth doing some digging and finding out how their pricing strategy compares to other companies and what you are getting for your investment.

What Are The Top 10 Best PPC Agencies For 2025?

1. Reboot Online

Reboot Online is an award-winning PPC agency that focuses on generating business results with high-converting paid media campaigns.

They pride themselves on developing bespoke paid media strategies that are perfectly aligned with your business goals every step of the way.

Having worked with some of the biggest brands, such as Rainbow Rubbish Removals, 2K, Psychic World, and Beautiful Bedrooms (to name but a few), Reboot is well-positioned to develop PPC marketing strategies for your company that reach customers, beat the competition, and drive revenue to your business.

Reboot offers some of the best PPC management services on the market, including:

  • Paid search
  • Paid social
  • Display and video
  • Ecommerce
  • Lead generation
  • CRO

And, to top it all off, they have even won awards for their work, notably a European Search Award and the UK Company Culture Award (both in 2024).

One thing that makes Reboot stand out from the crowd is that all their paid media processes and techniques are formulated in-house and constantly evolving. This allows them to be ahead of the game and adopt a proactive approach when it comes to your business PPC strategy.

Check out a selection of case studies for a deep dive into their innovative ideas, plentiful examples of success in the world of digital marketing and PPC, and why they have become an award-winning agency.

With transparent processes, competitive agency management fees, and a string of successful clients, Reboot has rightly earned its place as the top paid search agency for 2025.

So, if you're looking to challenge the biggest brands in your niche and drive serious ROI from your paid media efforts, you should contact Reboot to find out more about their PPC services and how they can support you.

2. inBeat

inBeat is regarded as one of the best PPC agencies in the UK, with a focus on revolutionising online brands through strategic social media marketing and targeted PPC campaigns.

With a proven track record of slashing CPAs, inBeat is well-placed to amplify your ROI with a selection of end-to-end paid media solutions.

Some of their biggest clients include 7-Eleven, Disney, Nestlé, and Bumble proving they can handle the pressure of the big stage and generate results across multiple industries and sectors.

inBeat offers a range of high-quality, personalised PPC services meaning they are tailored towards your specific business paid media goals. They examine leading competitors in your field to identify successful strategies and common pitfalls, ensuring your campaigns are the best they can be.

They also test various approaches, settings, and formats to make sure the right strategy is in place for you to maximise your ad spend and ROI.

With more than five years' worth of PPC experience, and the results to prove it, it's clear to see why inBeat is one of the top PPC agencies in the UK and continues to lead the way in the paid media advertising industry.

3. PPC Geeks

The clue is in the name really!

PPC Geeks is one of the leading paid search agencies in the UK, that specialise in working with some of the leading SMEs across the country to help strengthen their PPC campaigns and reach their potential.

Having already worked with numerous clients, such as Natural Nutrients, Skypark, The Princes Trust, and Just Go, PPC Geeks is in a trustworthy position to take your PPC efforts to the next level.

Their expertise in PPC management will provide you with the most comprehensive Google Ads service that is tailored to your specific business needs. Alongside unprecedented ROIs and crystal-clear reporting, their team of PPC experts can be the strategic growth partner you need to elevate your brand even further.

This is supported by a range of case studies, documenting many PPC examples across various industries and justifies PPC Geeks' position in the top 10 best PPC agencies of 2025.

4. Found

Found is an award-winning PPC agency that prides itself on being a dynamic force in the world of paid media.

Through a combination of data, artificial intelligence, and creative thinking, they will help you unlock the potential of Paid Search for you and your business.

Their Everysearch™ approach allows them to critically analyse consumer search behaviour to get to the root of what they are looking for online. Tailored plans allow them to target the specific needs of your company, whether that is Google, Bing, or broader social media paid advertising.

With years of experience across various industries, such as ecommerce, B2B, travel, and hospitality, Found's innovative PPC strategies are targeted, data-driven, and use the latest technologies to ensure they meet their goals.

To cap it all off, they were also worthy winners at the UK Search Awards for ‘Best Use of Social Media in a Campaign' and The Independent Agency Awards for ‘Best Use of Google Media'.

For more information, check out their range of case studies to see what else makes Found one of the best PPC agencies in the UK.

5. Soap Media

If you're looking to take your PPC efforts to the next level, then you have come to the right place with Soap Media - one of the UK's leading PPC agencies.

Their unique approach to PPC management is driven by a team of experts who thrive in delivering industry-leading results.

Having been a Google Ads Partner since 2005, Soap Media has become a well-established name within the world of PPC. Coupled with this, it is a recognised partner for many other social media platforms, including Twitter (X), Pinterest, Facebook, and Instagram.

Searching for the best PPC agency does not always come easy. Soap Media will help find the right PPC strategy for you with a strong ROI and clear, tangible metrics for success.

Any successful PPC company needs a clear paid media strategy and Soap Media is no exception. From auditing, onboarding, implementation, and launch, to optimisation, attribution, reporting, and realignment, they have got you covered.

Having worked with major clients, such as YorkTest and MFTC, alongside global brands, including Diversey, Omnicell, and Nettitude, it's clear to see why Soap Media is regarded as a top PPC agency and find themselves on the prestigious Clutch 1,000 list (putting them in the top 0.3% of agencies across the world).

6. Maple Forest

Maple Forest is a top PPC agency based in London that specialises in accelerated and sustainable online business growth and sales revenue from paid advertising strategies.

Using a mixture of methods, such as pay-per-click, display and video ads, shopping ads, and social media paid advertising, Maple Forest is well-equipped to handle your PPC enquiries and demands.

With over 15 years of proven success and experience, Maple Forest is used to dealing with businesses of all shapes and sizes. Through meticulous planning, they regularly exceed client KPIs, providing the sustained growth that keeps them coming back for more.

Their accolades also speak for themselves, as a certified Google Partner, Facebook Blueprint Buyer, Microsoft Advertising Partner, and Google Analytics Partner.

As with any top PPC agency, you'll expect a rigorous set of processes to be in place and Maple Forest has exactly that, including:

  • Full marketing audits
  • Creative strategy creation
  • Innovative banner designs
  • Accurate tracking
  • A/B testing
  • CRO
  • Performance reporting

For more information, check out the range of case studies available, including how they generated a 38% reduction in overall CPL for a 78% increase in month-on-month lead numbers for SovTech.

7. Impression

If you're looking for the best PPC management company, then you might have stumbled across it with Impression.

As a results-driven PPC agency renowned for achieving success when it matters, Impression is there to help you hit your ambitious growth targets with some of the best PPC services available on the market.

Through an in-depth understanding of ad strategies and budget planning, they are here to help your business thrive in a highly competitive landscape and generate more online revenue for your business.

Check out their selection of case studies that document their success and how they have helped online brands do exactly that.

Having worked with multiple household names, such as Clarins, Specsavers, The F.A., and Funky Pigeon (to name but a few), it's clear to see that if the big brands have put their faith in Impression, then perhaps you should consider it too.

Having won two Global Agency Awards in 2024 (Digital Agency of the Year and PPC Agency of the Year), it's clear to see why Impression is considered one of the best PPC companies in the country.

8. Amazon PPC

If you're looking for immediate results with your Amazon PPC campaigns, then AMZPPC might be exactly what you're looking for. Specialising in boosting your sales on the world's largest marketplace, AMZPPC is ready to invigorate your Amazon PPC advertising strategy by squashing the competition and generating more sales than ever before.

The results speak for themselves, with over 300 5-star Reviews across more than 400 brands managed. They have also made in excess of $350 million in managed revenue with an average sales increase of 90% year-on-year.

With a team of seasoned PPC experts ready to offer the latest industry insights, cutting-edge methods, and sheer determination for success that will elevate your paid ad campaigns to the next level and significantly boost your bottom line.

AMZPPC works with many teams and companies across multiple industries, sectors, and countries, including Ted Baker London, Elle Media Group, Harlem Bling, and Madison Tyler Jewellery.

Their range of work shows they can make results happen whatever the setting and cements their position as one of the best PPC advertising companies in the UK and beyond.

9. Priority Pixels

Priority Pixels is a B2B marketing agency offering multiple award-winning services, including paid media. Whether you're after search engine advertising, display ads, Google Shopping, or social media advertising, Priority Pixels have got you covered.

Their team of specialists will handle everything for you and ensure it is delivered with your specific business goals in mind. Using data-driven insights, they ensure your campaigns are always targeted and perform as best as they can.

Priority Pixels is proud to work with a host of clients, including:

  • NHS
  • Littlefish Managed IT Services
  • Codestone
  • Acronyms
  • Silvalea

As a Google Partner, this shows not only are they capable of meeting the highest standards when it comes to Google Ads management, but that they achieve and sustain those results.

This is supported by a range of case studies documenting their success with multiple clients, helping to solidify their position as one of the best PPC agencies around.

10. Clean Digital

Clean Digital – a specialist PPC agency based in Edinburgh – rounds off the list of the top 10 PPC companies for 2025. Dealing exclusively with paid advertising allows them to provide industry-specific, cutting-edge strategies to benefit your brand and help it grow online.

What makes them different from other great PPC agencies is that they think long-term. They believe that the best PPC strategies should stand the test of time and generate sustained results for years to come (as opposed to flash-in-the-pan, get-rich-quick results). They also optimise their campaigns for profit, working with your data to find solutions that will have the biggest impact on your business.

Their success has been recognised at the highest level, having won the award for the UK's Best PPC Agency of the Year in 2023, an Edinburgh Business Award in 2024 alongside becoming a certified Google Partner the same year.

Clean Digital has also worked with more than 100 brands from around the world, such as Scottish Wildlife Trust, Dobbies Garden Centres, Rebel, and Future Learn. This is supported by numerous case studies highlighting the success of individual campaigns to show they can achieve in multiple sectors, industries, and niches.

Top Tips: How to Choose The Best PPC Agency

When it comes to choosing the best PPC agency, it may feel slightly overwhelming given the amount of competition on the market and knowing how to distinguish one company from the next.

Fortunately, here is a list of helpful tips and suggestions for how you can narrow down the selection process and find the PPC firm that is right for you:

  • Ask around - as with most things, word of mouth is a powerful thing. By reaching out to those in your network, you can quickly decipher the good, the bad, and the ugly when it comes to hiring the services of a PPC agency. If you hear the same names cropping up again, that is probably a good indication (depending on whether this information is positive or negative).
  • Look at the services on offer - each company is different in terms of their expectations, business goals, and objectives and this is no different with paid media advertising. See what services the company has to offer and judge if this aligns with the work you need help with. Also, look out for any bespoke PPC services and free audits that might help focus your paid media campaigns more on your specific requirements.
  • Who has the agency worked with before? - see whether the PPC company in question has previous experience in your industry or niche. If the answer is yes, analyse the results and see if this aligns with your brand's ambitions.
  • Pricing strategy - you should be careful with this one as the most affordable PPC agency might not always be the best. Remember, they might be cheaper for a reason! The best PPC companies should provide a range of paid media strategies to cover different budgets as well as some bespoke services for a more tailored approach.
  • Evidence - the agency should have plenty of evidence to back up its claims, whether it is client testimonials, Google Reviews, or case studies of their work. It's worth noting, they won't tell you the bad stuff. Therefore, it's always helpful to go to third-party sites too, such as Clutch, G2, and UpCity for further details of what they are like to work with.

PPC FAQs

What is PPC?

PPC (or pay-per-click) is a form of online advertising where advertisers pay a fee each time someone clicks on their advert.

Why PPC is important

PPC is important for various reasons. It allows businesses to control their ad spending in real time and track the performance of paid media campaigns. PPC can also quickly drive visitors to a website, helping your company achieve its marketing goals and generate a positive ROI. Ultimately, paid ads help to raise brand awareness and identify users who didn't convert on their first visit so that they can be retargeted with subsequent campaigns. This allows companies to better understand the needs, motivations, and pain points of their customers to improve future outcomes.

How To Do PPC

The best way to do PPC is by following a series of steps, such as:

  • Defining your goals - outlining what you want to achieve by the end of the campaign(s).
  • Identify the platform(s) you want to target - whether it's Google, Amazon, Facebook, Instagram, TikTok, other social media platforms, or a combination of the above.
  • Target your audience - know who your campaigns are aimed at, in terms of demographics, devices, locations, and what they desire.
  • Set your budget - decide how much you're willing to spend on your paid ads and how this fits in with your wider business goals for profitability.
  • Identify your primary and secondary target keywords - so you know which words you'll want to bid on.
  • Set your bids - how much are you willing to pay for each click (i.e. the cost-per-click, or CPC)?
  • Create your ads - write your ad(s) and link to your intended landing page on your site.
  • Monitor, track progress, and (re)strategise (if needed) - have a way of measuring the relative success of your paid media campaigns and be prepared to change direction if it's not going as planned.

As you can see, there are many components needed for a PPC campaign to be successful.

Some businesses can manage this in-house, but many companies without the time, resources, or expertise may find it helpful to enlist the services of a PPC agency to help manage their paid ad campaigns.

What is a PPC Agency?

A PPC agency is a digital marketing organisation that specialises in creating, managing, and optimising paid media campaigns on behalf of other companies. They will work to drive more sales via your brand's PPC activity.

What are the benefits of hiring a PPC Agency?

The main benefits of hiring a PPC agency are that you can tap into a wealth of experience, expertise, and skills that may not be readily available in your company. The best PPC firms know what it takes to make a successful paid media campaign and will have the evidence to prove it.

In the long run, this will save you time, money, and resources (as opposed to hiring people yourself). For smaller businesses, it can also be a more cost-effective way of doing paid media as you can work with them on a project-by-project basis or a monthly retainer, meaning you're not subjected to overly long contracts.

Finally, using a PPC agency can be an insightful way to access more data-driven strategies that you may not have the resources for in-house. You may also be able to access a range of tools and technologies in the advertising niche that can significantly enhance the success of your campaigns.